EXHIBTOR

Why Exhibit

Since 1996, IIC-China has provided China's electronics manufacturers with a primary source of technology. The annual systems design event brings you face-to-face with China's design innovators as they look for new technology and design ideas.

IIC-China is your face-to-face opportunity to:

√ Meet your customers, network with prospects and develop quality sales leads
√ Talk design, inspire innovation and get your technology selected
√ Address design challenges and build thought leadership
√ Build your brand and increase mindshare in China

Demonstrate the entire breadth of your latest solutions and give engineers hands-on exposure to your products. Show these decision-makers why your technology is right for them and build new business relations.

99% Visitors expect to use technology seen at IIC-China in their design
98% Visitors expect to apply what they learned at IIC-China in their work
97% visitors make final decisions or influence/recommend decisions in technology selection

Maximize effectiveness of your participation

Three out of four visitors find IIC-China the most useful electronics industry show among all events they attend in China. By understanding their objectives for visiting the event, you can plan your booth in such a way to maximize your exposure at IIC-China.

Top 5 reasons why engineers attend IIC-China:

So how can you draw engineers’ attention on the show floor? √ Use IIC-China to launch a new product/technology in the China market
√ Discuss industry trends, either at your booth or during a conference session
√ Let engineers know in advance that you’re going to launch something new at IIC-China
√ Send your best FAEs to talk to the visitors, and ensure they’re proactive in approaching the engineers
√ Design your booth to emphasize your USPs