ABSTRACT

This presentation covers the latest technology trends that can improve energy efficiency, while reducing power consumption. See illustrations of focused examples being applied within horizontal markets, such as motor-control and digital power conversion.

The presentation will include discussion of technologies that increase efficiency in digital power management and conversion, resulting in cost and space savings, lower noise, increased reliability and at the same time protection of intellectual property.

About the Speaker

Dr Chuck Li, Senior Regional Sales Manager

Dr Chuck Li is responsible for the strategic planning and market growth of Microchip in Taiwan, including sales development, market positioning and geographical expansion throughout the region.

Dr Li joined Microchip Technology Taiwan as regional sales manager in 2001 and was promoted to senior regional sales manager in 2005.

An industry veteran with more than 15 years of electronics experience, Dr Li has been employed in various research and development (R&D) projects in the US automotive and hard disk industries.

Following his return to Taiwan in 1998, Dr Li took up an R&D role in the Computer & Communications Research Laboratories of the Industrial Technology Research Institution, where he held various positions from quality control, to technical marketing and management.

Dr Li holds a Double Master's degree in Electrical and Computer Science, as well as a doctor's degree in electrical engineering from the Michigan State University. He also received an EMBA degree from National Cheng Chi University's Graduate Institute of Technology and Innovation Management in Taiwan in 2007.

Enabling efficient power solutions
ON Semiconductor

The sheer number of electronic devices that have become an essential part of our daily lives behooves us to enhance the power efficiency of these devices. The presentation discusses how today's semiconductor technologies can reduce energy consumption while maintaining all the needed features and performance.

About the Speaker

Hemen Cheng, Global Sales & Marketing Director

Hemen Cheng is ON Semiconductor Global Sales & Marketing Director of Automotive & Power Regulation Group. Mr. Cheng brings over 16 years of extensive experience in the semiconductor industry to the position, including expertise in switch-mode power supply, strategic marketing, sales and product business unit operations.

He joined ON Semiconductor in 1999, and has held positions of increasing importance in the company's headquarters in Phoenix, U.S.A., across different functions including strategic marketing and product management.

Prior to his promotion to the current Hong Kong-based position in 2005, Mr. Cheng was Marketing Director of Portable Application Segment of Analog Products Group.

Mr. Cheng started his engineering career at Motorola Semiconductor Products Sector, having held management positions in various functions in Hong Kong, Singapore and U.S.A.

He holds a bachelor's degree in Solid State Physics and a master's degree in Solid State Electronics from Arizona State University.

Mr. Cheng also serves on the technical committee of China Standard Certification Center, China's highest authority for setting energy efficiency standards for products.

Improving efficiency from line to load
Texas Instruments Taiwan Ltd

The emphasis on "green energy" has created many challenges for power supply designers. This presentation discusses techniques Texas Instruments has implemented in a new generation of controllers to improve the power conversion efficiency from AC line input to the point-of-load output stages.

About the Speaker

C.H.Yeam, Technical Director, Asia HPA Marketing -Power Products

C.H. Yeam is the Technical Director of Power Product in Asia HPA Marketing at Texas Instruments. He is responsible for the business development and technology research for digital power, power over ethernet, telecommunications, and industrial power applications. Yeam has been working for TI for 11 years, with more than 20 years experiences in analog electronics and the semiconductor market. Focusing on the marketing and technology activities for analog power products, Yeam has in-depth knowledge of the development trends in China’s analog market, and will continue developing the best power control products to meet the market demands. Prior to joining TI, Yeam had worked for Philips Singapore and Hong Kong Astec as Research Engineer, and FAE Manager in AP for Unitrode.

Yeam has a BS in Electrical Engineering from National University of Singapore.

From design to end-of-life: Sustainable electronics
NXP Semiconductors

Sustainability, global warming and the responsible use of chemicals are critical issues the semiconductor industry must deal with. NXP describes its EcoDesign procedure that helps address environmental concerns reduce the products' bearings on the environment and addresses the question of sustainability throughout the entire product lifecycle process, i.e. from manufacturing and operating performance to end-of-life.

About the Speaker

Mike Mui, Senior Director, Regional Marketing

Mike Mui is the Regional Marketing Senior Director for Greater China region of the Multimarket Semiconductors business unit at NXP Semiconductors, the newly independent semiconductor company founded by Philips. As a veteran with more than 17 years experience in the semiconductor industry, Mike is now responsible for all the regional sales and marketing related activities within the MMS business unit across Mainland China, Hong Kong and Taiwan.

In this role, Mike manages the team that develops strategy for Multimarket Semiconductors business unit with a focus on delivering comprehensive and fully supported product line to the Greater China market. Mike has also successfully established a local supporting team including FAE and marketing for the business unit in the region.

Mike joined NXP Semiconductors (then Philips Semiconductors) in 1994 as Sales Engineer responsible for China OEM sales activities. Since then, Mike has been appointed several sales and marketing management positions within the company. Before taking the current role, Mike was the Asia Regional Marketing Director of the Multimarket Semiconductors business unit at NXP Semiconductors.

Prior to joining NXP Semiconductors, Mike had 3 years experience of working in Hong Kong semiconductor distributor and OEM for PC and peripherals.

Mike earned an honored degree of Bachelor of Science from the Chinese University of Hong Kong. He is currently working in Taipei, Taiwan.


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